The use of social media and digital marketing for businesses in UAE

In today’s digital era, social media marketing has become an essential business tool that no company can afford to miss out on, irrespective of the industry in which it operates. It enables you to build relationships with new and existing customers, increase brand awareness and promote products or services in a way that was previously impossible with traditional outbound marketing methods.

The UAE is home to one of the most mobile-friendly, digitally aware audiences in the world. 99.98% of the population are active social media users, spending an average of 3 hours per day using social media platforms. It is therefore incredibly important for any company based in the UAE to tap into this lucrative resource.

What are the main social media platforms in the UAE?

There are many platforms from which to choose when considering your online presence. Some of the largest and well-known ones with the greatest reach are Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest and TikTok.

When choosing which ones to invest time and money into, you should always consider your business goals and your target audience. Different platforms will lend themselves to different types of audiences and media formats. Your business objectives will always determine where best to spend your time and resources.

You should establish specific goals that will be met with your social media campaign, then accurately track them with tools such as Google Analytics to assess their success and make any necessary adjustments to future campaigns.