The Ultimate Guide of Digital Marketing In the GCC

Digital marketing in the GCC market has massive value in the regional market of the Middle East. The GCC is the key driver for business expansion with the biggest market share of the marketplace. Ultimately, the global business arrives in the MENA region with the main business goal of establishing their business in the GCC countries first. The same business goal is also common among regional companies that tend to scale within the region.

Digital marketing is considered as the main strategic approach to reach the GCC markets in the most cost-effective and reliable tactic. In addition, digital marketing is considerably a fast-track to establish a market presence and to build a consumer base in a new country or region.

Why the GCC market is the most attractive market within the region?

The Middle East market is considered a hot spot for political conflicts, instability, business liabilities, and financial issues. Quick market research could show up with several sorts of complicated obstacles such as slow internet services in some countries, absent of business environment, lack of online payment solutions, difficulties with customs, or even war zones.

For over a decade, the Gulf Co-operation Council (GCC) region, which includes 6 Arabic countries (Saudi Arabia, United Arab Emirates, Kuwait, Oman, Bahrain, and Qatar), has rapid economic growth with GDP increase by total 65% in the last ten years. Now in 2020, the total GDP of the gulf nations is $3.464 trillion. The GDP of the Gulf countries presents one of the wealthiest markets in the world. 

Therefore, the Gulf is considered the most reliable market within the Arab region. The political stability and financial rapid growth in the GCC countries is the main factor that attracts investors and businesses. The GCC has some of the most competitive places when it comes to the ease of doing business or establishing a startup. In addition, Dubai is considered one of the most important business hubs in the world.